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  • Real Engagement
  • High Impact
  • Committed Audiences
  • Customer Control
  • Immersive Advertising
engageSimply is a technology-powered engagement marketing company that offers new ways for brands to connect with customers in contextually relevant, high-ROI ways.
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Contextual Brand Mapping
brandWisdom, our contextual brand mapping platform discovers brand activation topics using advertiser performance data integrated with key influencer data. brandWisdom’s unique integration of customer and influencer data delivers insights that can power a variety of customer engagement initiatives, from publicity and events to media planning and marketing campaigns.
Contextual Ad Serving
adWisdom, our contextual ad serving platform, reaches and activates the right users in the right context to produce optimal customer engagement. Unlike traditional programmatic technologies, adWisdom is able to place ads contextually, based on a keyword analysis of adjacent content for each specific placement.
Contextual Engagement Hub
Our Engagement Hub delivers contextual user experiences in our topic-based online communities, engineered to maximize customer engagement. We cultivate audiences around highly searched but poorly served passion topics. We can also develop custom hubs quickly and efficiently to serve brand-specific or event-specific needs.
Contextual Ad Unit
In our engagement hub, or distributed across the Web in native ad format, our context ad unit features an immersive brand experience that offers engaged users up to six multi-media elements for interacting with an advertiser. The context ad unit can be customized to capture leads, registrations, and direct sales revenue; feedback, insights, and research from “lead users”; and hyperlocal promotions, among other functions.
WHO ARE WE ?

RESTORING CONTEXT TO DIGITAL MARKETING

Programmatic marketing technologies have expanded the scale of digital marketing campaigns, but in many cases this growth has come at the expense of delivering marketing messages in a relevant context. Unfortunately, context is not an optional element for effective marketing campaigns. Our solution, ProgrammaticPlus, restores context to the process of identifying, reaching, and cultivating the attention of customers.

Cups Coffee

Chocolate Consumed

Moments of Joy

Yiddish Words Learned

OUR THINKING
FOUNDER AND CEO, JUDY SHAPIRO, HAS BEEN ASKING BIG QUESTIONS ABOUT THE CONVERGENCE OF TECH AND MARKETING WORLDS AS A REGULAR CONTRIBUTOR TO AD AGE AND OTHER PUBLICATIONS
  • 2014
  • Social Media Today: Top 8 Tech Terms Marketers Love to Hate

    Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted “new” tech terms or concepts positioned as silver bullet answers to heretofore unsolved marketing problems. Full Article.

    July 14, 2014
  • Entrepreneur: 10 Apologies I Will Never Again Make as a Startup CEO

    Probably one of my biggest mistakes was a misguided attempt to follow in the typical path of tech startups: hanging out at meetups, applying to every incubator and funding platform I could find and flying to San Francisco so often that my frequent-flier miles qualify me for a trip to anywhere. Full Article.

    July 11, 2014
  • Ad Age: Can Native Ads Save The Soul of of Digital Advertising?

    Execs Debate Whether Programmatic Buying Will Screw Up Native Ads. During the OMMA Native Ad Conference at Internet Week last month, I heard an ad tech executive proclaim, “But digital banner ads work. They keep publishers afloat.” I literally gasped out loud. Full Article.

    June 10, 2014
  • Media Post: Intrusive Intimacy by Tyler Loechner

    “Technology lets us get more intrusive,” said Judy Shapiro, CEO and founder of engageSimply. “But it also lets us get more intimate.” Damn you, oxymorons that make sense! Full interview.

    May 19, 2014
  • Huffington Post: The Noise From the Tech Echo Chamber Is Deafening

    This post is best framed with this old African proverb: An elephant can never see the world through the ant’s eyes, but the ant merely needs to climb on the back of the elephant to see his world. Full Article.

    February 10, 2014
  • Ad Age: How Are Agencies Leading the Way Through Technology’s Chaos?

    5 Strategies to Put Marketing Tech Where It Belongs — Connecting to Consumers. Ask any marketer whether marketing tech is helping him do great work, and you’re likely to get an exasperated sigh, with complaints that too much tech is too detached from his day-in-day-out world. Full Article.

    January 7, 2014
  • Medium: The Amazing Adventure of a Startup Told In Song

    Starting a venture is an incestuous marriage of faith and imagination — a rocky start at best. But that what’s makes it so seductive. It is a journey of triumph and terror; vision tinged with delusion and where courage carries the day. Yet in this heady mix, the existential question always remains; will money run out before hope does. Full Article.

    January 3, 2014
  • 2013
  • Ad Age: The Next Great Advertising Blip Is Just Around the Corner

    The last 50 years of overall prosperity was a one-time only "blip" of good fortune that's unlikely to ever happen again, according to economist Robert Gordon. The American Dream depends on a growth economy, of course, and as the great American Dream goes, so goes Madison Avenue. Here's how agencies can position themselves to cash in. Full Article

    June 27, 2013
  • Digiday: Will the Real Native Ad Please Stand Up?

    Everyone’s going native these days. From New York Times to Google, more and more companies are doing some version of native advertising. But the practical question remains: is native advertising a genuine innovation or just “an old girlfriend in a new dress”? Full article.

    May 15, 2013
  • Bit Rebels: Are Google Alerts The Canary In The Big Data Mineshaft?

    There’s no question the industry is reeling from processing more and more data, so many people are relying on predictive technologies to crunch the numbers and spit out what you want even before you want it. The problem is they require GOOD big data to get it roughly right. Yet the volume of big data has grown so fast that lots of bad big data has easily permeated the system, contaminating the entire data mineshaft. Full article.

    April 27, 2013
  • Social Media Today: The 10 Business Growing Pains that Social Media is Going Through Right Now

    At the IAB Social Media Agency Day, I noticed many of the panelists expressed a “wait and see” attitude about social media; reflecting the reality that social media is still in its infancy. No doubt with maturation comes standardization but in the meantime, the session seemed to repeat certain key themes - growing pains as it were - about the business of social media. Read on for the 10 themes that kept surfacing. Full article.

    April 26, 2013
  • Ad Age: Is a Startup Bust Just Around the Corner?

    Even the best technology won't create value if it can't get to market. That simple, straightforward lesson from the last tech bust ought to be guiding the new generation of startups. But as technology companies rush to fill every niche in the marketing industry, the lack of go-to-market savvy is stunning. Full article.

    March 26, 2013
  • 2012
  • Ad Age: Get Ready For Five Big Sentiment Shifts in 2013

    The next big thing for 2013 will be less about revolutionary technologies and more about important conversation shifts that will transform marketing redefining privacy, reach, Big Data and trust. Full article.

    December 13, 2012
  • SOCIAL MEDIA TODAY: Untangling The Confusion Between Social Media & Social Marketing

    Social media is dense with jargon that sets the stage for mismanaged expectations especially when people think the terms social media and social marketing are interchangeable. They’re not.  Full article.

    November 26, 2012
  • Ad Age: The Great Divide: Agencies & Tech Innovators Need to Get on the Same Page

    Technology strives for quick wins and platform plays, but winning in marketing is a long-term process. There's a big gap between agencies and marketers and the technologists and venture capitalists. Full article.

    August 27, 2012
MEET OUR TEAM
Meet engageSimply, the creators of Eden: Depth in marketing, tech, research, eCommerce, digital, creative, content & syndication is strong

Matt Foremski

Digital Marketing Strategist

Affiliate marketing partner with Lenovo, 1&1, BlueHost

Lee Gilbert

Social Media Specialist

Editor BeerinIt, On The Off Trail
Mark Stevens, Co., NBC

Hide Harashima

Chief Technology Officer

Premier Research Group, nLytics,
EarlyBird Capital

Kat Hollander

Director, Marketing and PR

Editor New NY Now
Schwartz & McEntyre
Art Fashion Music

Guilaine Jean-Pierre

Community Portfolio Manager

Morgan Stanley, Citi Smith Barney, JP Morgan

Chet Van Wert

Chief Operating Officer

Conde Nast Publications,
Columbia House Music Club

Matt Schwach

Media Integration Strategist

Co-founder, The Media Edge (now MEC, a part of the WPP/GroupM network)
Managing Director, MediaCom Chicago

Judy Shapiro

CEO/Founder

AT&T, Bel l Labs, CA, Comodo,
Revlon, Lucent, Paltalk
Regular contributor to:
AdAge.com, Huffington Post & Trenchwars

Stephen Tortorici

Chief Creative Officer

Organic, Young & Rubicam, iCrossing,
The Jar Group


OUR VISION
As marketers frustrated by the vicious cycle of declining advertising effectiveness and falling ad prices, we founded engageSimply to develop solutions that infuse context into the digital marketing process, restore customer engagement, and make sense of the confusing landscape of digital marketing technologies.

New NY Now

Maker Hacker Builder

Unexplained Archaeology

Beerin’it

Gridiron Queendom

Grad 2 Career

Feminine Weapon

On The Off Trail

IOT For Real

The Green Homestead

Margaret’s Place

Game Day Kids

Small Business Smarter

Robotzee

Live, Age, Thrive

Judy Consumer

Green Myth Bustetrs

Tech Gear Planet

Forever Neurotic

Fashion Currency

Type Zen

Care Givers Ally

Intel Context Ad

Lowes Context Ad

OUR SERVICES
We offer deep engagement across branding, commerce and hyper-local advertising
  • Brand Simply

    Engage with audiences in our engagement network with our proprietary context ads with multi-formats to tell a full, rich media brand story.

  • Learn Simply

    Custom community or in-network topic-based social learning and native research.

  • Train Simply

    Custom short term community to support training needs.

  • Show Simply

    Custom topic-based communities for events and trade shows.

  • Respond Simply

    Integrated marketing and date solution that allows national franchises to create hyper-local social marketing in combination with national branding and promoters.

“My ideal workplace is somewhere where I can feel at home while being inspired.”

- Guilaine Jean-Pierre, Community Portfolio Manager -

“Buy the ticket, take the ride.” — Hunter S. Thompson

- Matt Schwach, Media Integration Strategist -

“The early bird catches the worm.” — John Ray

- Matt Foremski, Digital Marketing Strategist -

"Studying online marketing begins and ends with human emotions. Emotions are the LARGEST influencers of actions globally. Positive emotions drive a can-do attitude. Stay positive."

- Hide Harashima, CTO -

"Relationships are rooted in stories – your story, my story, and the stories we share. Brand stories are the heart of customer relationships."

- Chet Van Wert, COO -

“What is success? It is being able to go to bed each night with your soul at peace” ― Paulo Coelho

- Kat Hollander, Director, Marketing and PR -

“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” — Coco Chanel

- Stephen Tortorici, CCO -

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